Samata Luxury Liveaboard provides an unforgettable experience - chartered private cruises around the stunning Indonesian archipelago. We partnered with them to create a brand and website that reflects their luxury offering.
With over 17,500 islands, the Indonesian archipelago boasts some of the world’s most stunning scenery. Many of its remote regions remain totally untouched. Ranked as one of the Asia-Pacific’s top 50 superyachts, Samata Luxury Liveaboard provides a unique way to explore this paradise in style.
Caffeine Powered Creative partnered with Samata to create a new brand and website, reflecting this unique offering. The brief was simple: create a visual language that communicates the key offering of ‘luxury’, and use it to develop a web experience to match. A key requirements was for it to be easily maintainable by the company’s staff.
Retaining the existing shell device from the side of the yacht, we developed a logo with updated typography to reflect the exotic Indonesian landscape. We chose a soft navy and aquamarine colour palette, alluding to the blue-green coral-rich Indonesian waters. Finally, we crafted a WordPress-based website designed to immerse viewers in the Indonesian landscape – making use of Samata’s extensive library of hi-res imagery.
The staff were thrilled with the result and we work with the Samata crew on an ongoing basis.
We knew from the first meeting to the completion of the project that we had made the right choice. Chris’s confidence, ability and communication made the potentially stressful re-branding process a breeze.
We still count on Chris anytime we need his expertise. Thanks again Chris!
Michael Click – Samara Luxury Liveaboard
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