#brand #web

When international artists tour Australia, radio stations are a natural avenue for promotion. Yet most radio stations, especially regional stations, don’t have the opportunity to sell tickets through their own channels. Recognising this, Christian Media & Arts Australia (CMAA for short) devised a new web platform that would allow stations to provide a white-labelled ticket sales platform. CMAA commissioned Caffeine Powered Creative to develop the brand identity and web designs for this exciting project.

A key requirement of this project was the capacity to white-label the site into partner stations’ branding. Our solution was a simple, extensible brand identity with a single ‘pop’ colour for easy adaptation. The web design was clean and simple, to further enhance this adaptability.

Working with CMAA’s developers, we were able to quickly turn around this project in time for its inaugural tour—Ireland’s Rend Collective Experiment. The site was launched and the tour quickly sold out.

“Chris gets it. He not only understood what we were seeking to achieve on a strategic and visionary level, but also understands the practical outworking of design and brand within the design. Having worked with many designers through the years – one aspect that pleasantly surprised me was the understanding of website coding and designing with code in mind. This made it very efficient for our website team to construct our sites quickly and efficiently.”
— Nathan Brown, CEO, CMAA

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