Personal styling is a thing now - but with so many players in the market, competition can be fierce. We worked with this fashion start-up to create a brand presence that stands out from the crowd.
Personal styling is a fast-growing industry. However, as quickly as demand grows, so does the supply. The ESSE (pronounced ‘s’) Company was founded to make personal styling accessible, and help women look and feel great.
Our task was to develop a brand identity positioning ESSE as a premium yet accessible fashion offering. In finding that balance, the company would stand out from the ever-increasing number of personal stylists in the greater-Sydney region.
Our solution was a logo that instantly conveys what The ESSE Company does. A classic type combination (Futura Medium with Cormorant Garamond) and simple black and white colour scheme (with complimentary neutrals) round out this timeless yet on-trend visual language.
In addition, we developed their website using a Squarespace back-end. This emerging platform allows for rapid and cost-effective web design, while still allowing for easy editing by the client.
The ESSE Company will launch in early 2018.
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