Having previously worked with the national body for Collaborative Practice in Australia (AACP), the corresponding Victorian association (VACP) contacted Caffeine Powered Creative about an updated brand identity. The brief was simple. Collaborative Practice is a modern, progressive solution to corporate and family dispute resolution. They needed to update their brand to reflect this forward-thinking approach.

With organisations present in each state, our approach was to develop a brand system that was distinctive for Victoria. Our key calling-card for the brand was colour—a bright, modern buttercup shade. This was paired with a friendly, modern font combination, and simple logo design.

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