BigDatr

Context

In the world of advertising, change is constant—and BigDatr makes it easier for brands to keep up. With over 150 global clients, the company provides a powerful platform that collates advertising creative into a single, easy-to-use dashboard. Their data helps marketers track campaigns, benchmark competitors, and make smarter decisions in a crowded marketplace. As a well-established player in their sector, BigDatr needed a website that reflected their authority while also giving their marketing team more flexibility.

The project

BigDatr initially came to us with a simple request: rebuild their existing static site on a CMS to make it easier to maintain. As we began work, it became clear that a full redesign would provide far greater long-term value. Collaborating closely with their marketing team and in-house designers, we created a fully custom WordPress theme that brought their updated UI to life online. Beyond design, we added functionality tailored to their workflow: an archive for downloadable resources, a dual-domain news/blog section, and custom tools that allowed their team to co-build and manage site content. Our goal was not just to deliver a polished website, but to empower BigDatr’s team to take ownership and run with it.

The outcome

Launched in mid-2024, the new site quickly became a cornerstone of BigDatr’s marketing strategy. It gave them a sleek, professional face to match their reputation in the industry, while the underlying CMS made content publishing faster and easier. For prospective clients, the site communicates expertise and provides a clear pathway to learn more about BigDatr’s services. For the internal team, it reduced bottlenecks and created more freedom to experiment with content. The feedback from their leadership was overwhelmingly positive, and the site continues to play a key role in supporting their growth.