Dhipirri Barra and Sportfishing Lodge

Context

Dhipirri Lodge, located in Arnhem Land in the Northern Territory, offers a one-of-a-kind luxury sportfishing experience in one of the most remote and beautiful environments in Australia. With a strong following on social media and a steady stream of visitor-generated content, the lodge had no shortage of interest. The challenge lay in converting that enthusiasm into bookings, as their existing website didn’t reflect the quality of the experience or make enquiries straightforward.

The project

Caffeine Powered Digital was engaged to redevelop their online presence, creating a site that balanced visual storytelling with clear functionality. We designed a custom WordPress theme that made full use of their stunning photography and social media content. Features included a blog for regular updates, custom testimonial sliders to showcase guest feedback, and an enquiry form tailored to the lodge’s unique booking process.

The outcome

Since launching the new site, Dhipirri Lodge has seen a marked increase in enquiries, with potential guests finding it easier to connect and register their interest. The site now captures the quality and exclusivity of the lodge, while also being easy for the team to update with new stories and content. By aligning the digital experience with the real-world one, the website has become an effective tool in converting interest into bookings.