#brand #digital #web

The Vineyard movement started in the 1970’s in the USA, but has since spread to 90+ countries and represents 2,400+ churches.

Vineyard Churches Australia (VCA) selected Caffeine Powered Creative to develop a new brand and website, to modernise its digital presence. The brief was to create a new identity that linked the association into the worldwide movement, but had a distinctly Australian ‘flavour’. In addition, one of the key challenges faced by the movement is the geographic spread across the Australian continent. We were asked to develop a new website which would help facilitate the national conversation.

Our solution began with the development of an ‘continent’ device, with a range of ‘dots’ representing both the unity and diversity of Vineyard churches in Australia. Paired with the global ‘Vineyard Churches’ wordmark, the new VCA logo captured both the national and global Vineyard story. We then developed a custom WordPress theme for the movement, including the capability to feature events, news, and resources.

Caffeine Powered continues to work with VCA in a digital support role.

Vineyard Churches LogoVineyard Churches Australia Brand Guidelines 1Vineyard Churches Australia Brand Guidelines 2Vineyard Churches Australia Website 1Vineyard Churches Australia Website 2Vineyard Churches Australia Alternative Logo

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