The Vineyard movement is a Christian denomination that started in the 1970’s in the USA, but has since spread to over 90 countries and represents more than 2,400 churches.
Vineyard Churches Australia (VCA) selected Caffeine Powered modernise its digital presence, including developing a new brand and website. The brief was to create a new brand identity that linked the association to the worldwide movement, but had a distinctly Australian flavour. They also needed a website that could facilitate a national conversation, helping them overcome the challenge caused by the wide geographic spread over the Australian continent.
Our branding solution began with the development of an image of Australia, made up of a dots representing the unity and diversity of the Vineyard churches across the country. We paired this with the global ‘Vineyard Churches’ wordmark, creating a logo that captured both the local and global Vineyard stories.
We also created a custom WordPress theme for the movement’s website, which has the capability to feature events, news and resources. Caffeine Powered continued its partnership with VCA, providing digital support to the movement’s team.