ALS Library Services is an Australia-wide supplier to libraries of all shapes and sizes. With 60+ years in the industry, ALS is among the most trusted suppliers in the business.

ALS approached Caffeine Powered Creative to modernise its logo and branding. This project posed a unique challenge—how do you update a logo that already has industry-wide recognition?

Our solution was to retain the existing brand colour and ‘red disc’ device, but update the typography and supporting palette. We also developed a set of brand guidelines to standardise the company’s communications. The result was a modern, attractive logo that still retained the instant brand recognition of its predecessor.

Chris took the time to understand our business – both the history and our direction for the future. The end result was branding that was professional, current in style, colour and font choice yet respected our heritage and was instantly recognisable as us. Highly recommended!

Simon Woodley—Managing Director

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