#brand #digital

Hope Media operates Hope 103.2—Sydney’s premier Christian radio station. In a world that is so often dominated by fear, they bring the important message of hope to Sydney’s cultural and media landscape.

2019 marked 40 years of Hope on the airwaves, and so to mark the occasion, they commissioned Caffeine Powered Creative to develop a brand identity and accompanying collateral for their celebrations. The brief was a logo that sat nicely alongside Hope 103.2’s main brand identity, but with an emphasis on celebration. In addition, we were to create a series of large-format wall panels to go in their offices, celebrating the legacy and impact of the organisation.

We developed a brand system which retained Hope’s existing colour scheme and signature gradient, for sense of continuity. This was accompanied by a new typeface, and of course, the 40th anniversary logo. The wall panels combined a selection of new and archival photography to capture the rich history of this incredible organisation.

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