This growing Sydney accounting firm needed a new logo to reflect their core value of integrity.
Integrity Plus is an accounting and bookkeeping firm with a strong conscience. They partnered with Caffeine Powered Creative to design a new logo that reflected their approach.
The centrepiece of our solution was a compass device, symbolising the firm’s commitment to reliable advice. The negative space inside the compass creates a plus symbol, linking back to the company’s name. In addition, we created a concise A3 style guide for the wall of their office, allowing Integrity Plus to achieve consistency in all their visual communication.
I knew Chris but I initially tried to go the “cheap” route to get a logo. And of course I hated all of them. Chris gave me three logos that I loved and then we tweaked the one that we both like to make it even better. I just love the logo and I tell everyone who needs a brand refresh to use Caffeine Powered.
I’ve used Chris before for another project, but I’m so happy with our logo that I tell everyone to use Chris to build you branding that you are passionate about. Because your business is YOU and why not spend the money once to make it awesome.
Scott Kay – Director, Integrity Plus Accounting
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